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Brand networking : ウィキペディア英語版 | Brand networking
Brand networking is the engagement of a social networking service around a brand by providing consumers with a platform of relevant content, elements of participation, and a currency, score, or ranking. Brands are using brand networking to create communities that serve as a fully encompassing interactive destination to encourage brand participation online and off. This evolved level of user participation with the brand creates strong relationships with consumers and leverages sales and generates fan equity.〔"Brand Networking: Social Media Ownership, Return on Involvement and Open Social Networks" (Association of Advertising & Creative Versioning ) Retrieved on April 5, 2009〕 ==History== 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Brand networking」の詳細全文を読む
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